50th Anniversary of the Institute of Creative Advertising & Design
Since 1958 ICAD has been fostering excellence in all areas of Irish Advertising. Not just content with raising the creative bar for copywriters, art-directors and designers, ICAD has also done much to refine and educate public taste; so much so, that Irish consumers now demand higher executional standards and are much more likely to critique or reject outright any advertising which falls below a certain creative standard.
Considering the fact that the science of marketing can plan, plot and predict product performance yet come completely unstuck if the creative is not right - it's no wonder that a higher and higher emphasis is placed on what the consumer reads, hears and sees. From the copy on a sauce bottle, to a radio ad for deodorant - from a witty TV ad to a visually-arresting billboard, the sound and vision of advertising is what makes consumers respond. And for the past 50 years, ICAD has been helping to ensure that that response continues.
The stamp is a graphic representation of the numeral 50 and was designed by Kasia Ozmin, a member of ICAD. ICAD members, due to the nature of their business, were invited to submit stamp designs to mark their 50th Anniversary. There were 33 submissions in total received, which were shortlisted by An Post and ICAD, the final stamp design was then selected by the Stamp Design Advisory Committee.
| Technical Details | ||
| Date of Issue | | 23 May, 2008 |
| Value & Quantity | 55c (.31m) | |
| Design | | Kasia Ozmin |
| Stamp Size | | 36mm x 36mm |
| Colour | | Multicolour with phosphor tagging |
| Make-up | | Sheetlets of 16 |
| Perforations | | 13.5 x 13.5 |
| Printing Process | | Lithography |
| Printer | Irish Security Stamp Printing Ltd. | |
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